Kelley Blue Book is an Irvine, California-based vehicle valuation and automotive research company that is recognized by both consumers and the automotive industry. Kelley Blue Book also offers expert and consumer vehicle reviews and ratings, and 5-year cost-to-own information for new cars.

Who owns Kelley Blue Book?

The company began as the Kelley Kar Company founded by Les Kelley in 1918. Kelley started the company with three Model T Fords. His younger brother, Buster, worked with Kelley as a lot boy. By using data collected from the dealership, Kelley published the company’s first Blue Book in 1926, which became a standard guide in the automotive trade in determining car value.

The company is owned by the Cox Automotive subsidiary of Cox Enterprises. Moving on, The company reports market value prices for new and used automobiles of all types, as well as motorcycles, snowmobiles, and personal watercraft. For both new and used automobiles, Kelley Blue Book provides a fair market range and fair purchase price, based on actual transactions of what others are paying for a vehicle and adjusted regularly as market conditions change.

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